From January 7th to 10th, FPT Industrial, the brand of CNH Industrial dedicated to the design, production and sale of powertrains for on and off-road vehicles, marine and power generation applications, will unconventionally welcome and wow visitors to its stand (Convention Center, South Hall 2, Booth 26236) at CES 2020 in Las Vegas.
Seeing as ´innovation´ and ´futuristic vision´ are the key words describing its Cursor X concept, a new exclusive video from the Brand takes another step forward by contemplating the Power Source Concept in a futuristic applications. From commercial applications to city missions, and from advanced construction equipment to total zero-emission mobility and transport.
In addiction to that, three times a day the booth hosts the live sketching performance of a designer from the CNH Industrial Design Center who will draw the Cursor X in ever new environments and missions, highlighting the commitment of FPT Industrial to alternative fuels´ research and development. Live sketching sessions will be held from January 7 to 9 at 11 am, 1 pm and 4 pm, don´t miss them!
Dubbed »Soundroom», the FPT Industrial stand recalls an ultra-modern recording studio where the star of the show, the Cursor X 4.0 Power Source Concept, is surrounded by four totems describing its four main features, summarized by the four »M´s»: Multi-power, Modular, Multi-application and Mindful. These totems speak to the public through special podcasts, telling the story of the concept´s idea and development.
They feature commentaries from the 3-time Oscar winning Italian composer Giorgio Moroder, whose latest creation, Preludio – The Sound of the Future, will become the unique and distinctive soundscape for FPT Industrial engines. The sound will be premiered live on January 8th on the FPT Industrial stand.